Credo sia interessante la lettura di questo articoletto tratto dall' "albionico" sito del College of Arms....
standards and badges
Letters Patent granting arms and crest may also grant a badge and exemplify a standard.
Badges are separate heraldic devices which, like shields and crests, are particular to an individual or family. Some of the most well known badges are Royal ones such as the Prince of Wales' feathers, and the Queen's crowned Tudor rose which appears on the reverse of the British twenty penny piece. Any person or corporation already entitled to arms may petition for a grant of a badge, and others may do so at the same time as petitioning for a grant of arms and crest.
While arms and crest are personal to their bearers the badge may be used by others wishing to show connection or allegiance to the individual or corporation to whom it belongs. Thus it is appropriate for the employees of a company to wear a tie bearing the company's badge, but not the company's arms. The grandchildren in the female line of a man entitled to arms may not use his arms or crest but can quite properly wear his badge, and often do so in the form of a brooch.
The standard is a narrow tapering flag. It was in use from the reign of Edward III, and appears never to have been meant for any other purpose than that of pageantry. Traditionally the arms of St. George were shown in the hoist of the standard, and later the Union flag. Since the early years of the 20th century the arms of the bearer have been shown in the hoist. The badge or the badge and crest are shown repeated along the length of the remainder of the standard, usually with the motto shown on two diagonal stripes across it. The pole which supports the standard is topped by the appropriate coronet if that of a peer, and by a carved red hand if that of a baronet. Knights, esquires and gentlemen have plain tops to the pole. The standards of esquires and gentlemen have a curved, undivided end, whereas those of the rank of knight and above have split, swallow-tailed ends.
Saluti.